Creative entrepreneurs descend for Business in Practice series

The latest event follows on from the Creative Business in Practice session at Micro and Small Business Day 2025
The latest event follows on from the Creative Business in Practice session at Micro and Small Business Day 2025

Mount Alexander Shire Council is inviting the community to a free creative industry event: Fundamentals for Creative Entrepreneurs on Wednesday February 11.

The event is a half-day of professional development for artists, makers and creatives in the first stages of getting their business set up.

It includes hands-on training in marketing your business, navigating intellectual property and artificial intelligence, support from service providers, and a panel of speakers sharing how they got their business idea into action.

Creative industry experts include Morgan Williams, Louise Buckingham, Kerry Anderson OAM, Scott MacRae, Georgina Johnston, John Wellington, Richard Watts OAM, Dr Bonny Cassidy, Shelley Krape and Fred Farquar.

Richard Watt OAM, ArtsHub’s National Performing Arts Editor said: ‘I’ve interviewed all manner of artists about just about every conceivable creative venture, and I’d say it’s critically important for artists and makers to expand their sense of what a sustainable practice really involves.

“I’m delighted to be hosting the in-conversation panel with three outstanding local creatives, Bonny, Fred and Shelley – by learning from one others’ experiences, we can strengthen the region’s creative ecology as well as one’s individual practice.”

Council’s Public Art and Creative Industries Coordinator, Madeleine McClelland, said: “Our local creatives bring so much energy, talent and originality to our community, and here at Council we’re proud to support them.

“This event is all about giving creatives practical advice they can use in their day-to-day work.

It’s also a great chance to connect with other creatives, share ideas and learn from industry professionals.

“We’d love to see creatives from across the shire come along, whether they’re just starting out or looking to take the next step.”

Fundamentals for Creative Entrepreneurs

When: Wednesday 11 February, 1.00pm to 8.00pm
Where: Castlemaine Goods Shed, 21 Kennedy St
Cost: Free
Book: https://events.humanitix.com/business-in-practice-series-fundamentals-for-creative-entrepreneurs

Schedule

1.00pm to 3.00pm
Make your Pitch with Morgan Williams from Designscope

Develop a short verbal and visual pitch about your work.

3.00pm to 3.30pm 
Afternoon tea
Have a cuppa and explore Asuria, Workforce Australia, Business Mount Alexander, StartUp Central Victoria, Workspace and others.

3.30pm to 4.30pm
Intellectual Property and AI with Louise Buckingham, CEO, Arts Law
Protect your intellectual property as you start out.

4.45pm to 5.45pm
Foundations to Flourish: Legal, Finance and Compliance
The critical steps in turning a creative pastime into a money‑making practice.

6.00pm to 7.30pm
From Idea to Actuality – Creative Enterprise in Practice Panel Session

ArtsHub editor Richard Watts OAM in conversation with local champions Dr Bonny Cassidy, Fred Farquar and Shelley Krape.

12.00pm to 6.00pm
One-to-ones on the Small Business Bus 
Walk-up for expert advice on the Business Victoria small business bus.

For more information, visit www.mountalexander.vic.gov.au/creative-industry-events or contact Madeleine McClleland, Council’s Public Art and Creative Industries Coordinator by emailing m.mcclelland@mountalexander.vic.gov.au

Castlemaine Mail
Your source of independent local news in the Mount Alexander Shire.