Shedshaker Brewing is turning 10 and is going to party the only way it knows how – with great live music and free beer and pizza this Saturday evening April 25!
Brewery owners Doug Falconer and Jacqueline Brodie Hanns are inviting the community along to help the brewery celebrate hitting the 10-year milestone by throwing a huge golden themed party headlined by legendary Melbourne funk rockers Vaudeville Smash led by brothers, Marc, Dan, and Luca Lucchesi, and friends James Bowers and Ash Griffin.
Formed in 2009, the group have released three studio albums, three EPs, and brought their electric energy and showmanship to audiences around the globe.
The band will be joined by local star Jo Huf, DJ Rich Spanning Time (Rich Moffat) spinning the party tunes, free Golden Ale all night, free pizza and half price drinks.
“It has been a rollercoaster 10 years!” Jacqueline said.
“From very humble beginnings in the old venue in 2016 with a tiny pizza oven and a handful of beers to our new venue with a full kitchen,
much larger brewery making a wide range of beers entirely on site, we have come a long way,” she said.
Doug said they joined the business not long after the original Taproom opened and since then, have refined the business to focus on its core tenets of community, collaboration and creativity.
“As producers of alcohol, it has always been important to give back to the community, and then some, which is why we sponsor or support so many organisations, clubs, schools and more, as well as help out at many events around the region,” Doug said.
“This also goes to our collaborative approach – we believe we succeed if everyone around us succeeds as well, be they suppliers, customers and other breweries, pubs and restaurants. We are all stronger if we work together to produce the best products with the best customer service we can deliver.”
Jacqueline said highlights along the 10 year journey include the long term relationships with beer customers and Taproom regulars, the wide range of fantastic music and events the venue has hosted, being acknowledged as an employer of choice for young people, opening the new larger venue at The Mill Castlemaine in November 2024, being part of the growing Town Folk Festival and most recently, hosting a Harcourt fundraising gig with nearly 500 people to see Hunters (featuring members of Hunters & Collectors and Paul Dempsey from Something For Kate) play a rare show.
“Of course, there have been tough patches– the pandemic obviously stands out, the never-ending rising costs of simply being a producer of any kind and losing 90 per cent of our stock in the Harcourt fire in January was also a difficult time.
“But we do what we always do – double down on serving the community, and in the case of the fire, we concentrated on raising money for the recovery alongside rebrewing all our beers and starting again,” Jacqueline said.
“We raised over $100,000 through a series of benefit gigs, a collab beer and donated beer sales and we’ve been actively working to support winemakers who lost stock in the Harcourt fire. It’s been a very busy year to date!”
Tickets for the Shedshaker Brewing 10th Birthday are just $50 each and available now at https://events.humanitix.com/shedshaker-turns-ten